Client: Let's Sea
Focus: Visual Identity
The Logotype is a visual representation of the ocean and its natural beauty. The brand visual narratives is a reflection of the boating and sea lifestyle. The color palette uses cold and warm tones creating a duality between the sea and the earth. The brand's icon is an abstraction of a pair of binoculars, an object that is related to boats and the visualization of things at the distance, especially when fishing. Also the icon is related to the name of the boat and the expectations of future trips.
+ Creative Direction
+ Visual Identity
+ Visual Narratives & Storytelling