
Client: DC Solutions
Focus: Re-Brand
Industry: Healthcare
The DC Solutions logo features interconnected main letters, symbolizing the brand’s role as a healthcare service facilitator that seamlessly connects various components of the healthcare industry. This interconnectedness is a direct reflection of the brand’s mission to bring clarity and cohesion to complex healthcare systems.
The primary logotype uses Raum, a distinctive sans-serif font characterized by its deontological, fluid, yet sturdy design—capturing the balance between structure and adaptability that defines DC Solutions. The secondary typeface, Sharp Sans Display No. 2, is used across all brand collateral. Known for its geometric neutrality and versatile personality, Sharp Sans communicates clarity, professionalism, and approachability, aligning perfectly with the brand’s values.
The color palette consists of earth tones, inspired by nature as the essential origin of life—evoking a sense of grounded purpose and organic growth.
The pictorial brand element is formed by liquid-like molecules, symbolizing the malleable and evolving nature of life itself. This dynamic element is designed to reconfigure and expand, representing DC Solutions' ability to grow fluidly as the company evolves with new departments, services, and opportunities—with no limits to innovation or expansion.
Our Role:
+ Creative Direction
+ Visual Identity
+ Digital Visual Communication
+ Brand Messaging
+ New Visuals & Images