Industry: Real Estate
ILA San Juan
Logo Form uses the structural landmark of the building as the main icon theme.
Typeface Serif Combination for a classic and timeless elegance according with the image for the office complex.
Logotype color icon gradient was implemented for movement purposes since the office building architecture is very static, brutalist and bold.
Logotype has a color palette that uses intermediate grays & emerald green to connect-evoke with the building nature surroundings that the complex will have with the implementation of gardens in different areas.
+ Creative Direction
+ Visual Identity
+ Editorial Design
+ Creative Strategy
+ Brand Messaging