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Marcelo Amado Salon

Our Salon, Your Sanctuary


Client: Marcelo Amado Salon

Focus: Visual Identity

Industry: Health & Beauty

Marcelo Amado Salon is a wordmark designed with an irreverent typeface with a powerful elegance. It is ultimately precise and subtle yet it remains flowy and temperamental. The design was inspired by the Japanese modernist aesthetic as well as the fashion world [past, present and future] for its unapologetic nature and opulence through the purity and the tension of its lines yet unconventional forms and rhythms. The brand uses a signifier for some collaterals materials. The color palette starts from nature oriented tones traveling through earth tones with a touch of peach color, evoking modern, classic, elegant and establish spirit of the brand.

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Our Role:
+ Creative Direction
+ Visual Identity
+ Digital Visual Communication
+ Brand Messaging
+ New Visuals & Images

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+1 787 669 3216
1959 Calle Loíza Suite 309 San Juan PR 00911